Transformers Prime Q&A Response

The Hasbro team behind the new animated series Transformers Prime has returned their answer to our recent Q&A question....and here it is!

Preserve: Enjoyed the five-part premiere. PRIME is definitely a more adult take on the Transformers mythos - zombie Transformers, the death of a major character, lots of intense action... Along those lines, what do you see the boundaries of the show being in terms of violence and content? Other than language, of course.

Hasbro: From the very beginning, we knew we wanted this series to be cinematic, and more than just a typical "kids' show." The Transformers' past has been plagued by war, and the battles between 'Bot and 'Con continue to this day. So, a certain level of (fantasy) "violence" is inevitable. The death of Cliffjumper in the first few minutes of the pilot was a moment that clearly demonstrated how dangerous our Decepticon villains are, and set the series on a path where no one is safe. The crew on this show is a varied group of fans, and we all wanted to achieve a certain cinematic style that was markedly different from any previous Transformers series. The tension and suspense are key elements, and those cannot be achieved without high stakes. With all that being said, we are making a series for as broad of an audience as possible, so it’s important that we consider each choice we make carefully. You don't have to write down to kids. Ever. Kids today have grown up engulfed by media; they are so much more "story" savvy than we ever were at that age. And my genuine feeling is that if a 7 year-old doesn’t catch every reference or nuance, that’s just fine. As long as they can grasp the emotional core of the story, they’ll come along for the ride.
  --From: Dave Hartman: Supervising Director/Art Director & Jeff Kline: Executive Producer/Co-Developer



Thanks to the team for their fantastic answer!


Posted by charlie on February 8th 2011, 12:57 AM
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