HASBRO INDUCTS FIRST CLASS OF TRANSFORMERS HALL OF FAME MEMBERS DURING ANNUAL TRANSFORMERS FAN CONVENTION

Orlando, Fla. (June 26, 2010) — Hasbro, Inc. (NYSE: HAS) inducted the first class into the new TRANSFORMERS Hall of Fame tonight during the annual TRANSFORMERS fan convention known as “Botcon,” which is being held in Orlando for the first time. The TRANSFORMERS Hall of Fame honors both those influential in creating and building the iconic entertainment brand as well as TRANSFORMERS characters.

Hasbro inducted four individuals into the TRANSFORMERS Hall of Fame who helped shape the global entertainment brand that has spawned popular action figures, comic book series, multiple animated series, video games and two blockbuster live action movies. The inductees, who were in attendance at the ceremony, are:

• Bob Budiansky: While working as an editor for Marvel Comics in 1983, Mr. Budiansky named and wrote the personality profiles for most of the first 20 or so TRANSFORMERS characters. He then became the editor of the very first TRANSFORMERS mini-series, which led to his scripting most of the next 50 issues of the monthly TRANSFORMERS comic book. As he continued working with the brand on behalf of Hasbro, he named and wrote the packaging copy and personality profiles of dozens more TRANSFORMERS, and developed story treatments as new lines of TRANSFORMERS were introduced.
• Peter Cullen: Mr. Cullen is a voice actor best known for providing the English voice for the wise and heroic AUTOBOT leader OPTIMUS PRIME in the popular 1980s cartoon series “The TRANSFORMERS” and in the 1986 animated film “The TRANSFORMERS: The Movie”. He reprised the role again in 2007 and 2009 in the live action TRANSFORMERS movies, and will return for the third installment slated for 2011. Additionally, he has provided the voice of five other TRANSFORMERS robots during his career.
• Kohjin Ohno: Mr. Ohno started his career at TAKARA TOMY, working on the design of the Microman and Diaclone toy lines, which would later become one of the inspirations for the TRANSFORMERS toy line. Mr. Ohno created SUNSTREAKER, which is considered the first “car to robot transforming toy”. He was also instrumental in the introduction of Beast Wars TRANSFORMERS for the Japanese market. He helped design toys for both live action TRANSFORMERS movies. He takes great pride in being the person who designed the largest TRANSFORMERS toy from Generation 1: FORTRESS MAXIMUS.
• Hideaki Yoke: While working at TAKARA TOMY, Mr. Yoke invented the Micro-Robot segment within the MICRONAUTS toy line, which featured the engineering innovation of transformation in action figures that were no more than 3 to 4 inches tall. TRANSFORMERS characters MEGATRON, SOUNDWAVE and RAVAGEcan trace their origins to Mr. Yoke’s efforts. He acted as liaison between TAKARA TOMY and Hasbro during the early years of their business relationship.

Hasbro also inducted five iconic characters into the TRANSFORMERS Hall of Fame. Heroic AUTOBOTS OPTIMUS PRIME and BUMBLEBEE, as well as evil DECEPTICONS MEGATRON and STARSCREAM were selected for admission by Hasbro’s TRANSFORMERSHall of Fame internal panel of judges. DINOBOT, a character from the 1990’s TRANSFORMERS Beast Wars series, was elected by fans voting at www.transformers.com during the month of May.

This year's BotCon features — for the first time ever — an interactive experience celebrating the launch of the global “HUNT FOR THE DECEPTICONS” online gaming promotion. In this experience, convention attendees can help the heroic AUTOBOTS locate and thwart the menacing DECEPTICONS. BotCon 2010 is the only place fans can partake in this physical interpretation of the online gaming experience.

BotCon also features appearances by iconic voice actors from the recent TRANSFORMERS global blockbuster movies and animated television series, as well as the Hasbro TRANSFORMERS brand team members and other industry guests. Guests have the opportunity to buy and sell merchandise, check out the new Transformers: War for Cybertron video game, attend panel discussions led by TRANSFORMERS experts, view the fan-created diorama and customized figure contest, and win hourly door prizes.