G.I. Joe Q&A Round 3, 2009

Time again for the answers from the G.I. Joe brand team at Hasbro! We asked some technical types of questions this round, but rest assured that there will be plenty of great product news announced next week at the San Diego Comic Con!


Preserve: The new case assortments for the Rise of Cobra figures have two separate Collections, each with their own waves. This is making it a little tricky to generate a clear checklist - can you help to explain the release plan for figures and the released case assortments?

Hasbro: The reason that we have 2 collections is to give Hasbro more flexibility to get figures onto shelf. The allows double the amount of new figures to make it to market. Hasbro will be distributing a checklist at ComicCon this year..

Preserve: Why have the Rise of Cobra figures been available in foreign markets (such as Canada) so much sooner than the US market?

Hasbro: Every market sets their own "release date" usually within a week or two of eachother. Canada and Austalia felt they wanted to launch product earlier than the US.

Preserve: We heard at Toy Fair that General Hawk was only going to be available with the Pit playset. Now he's showing up on the single carded release list - is it only the special 'Attack on the Pit' Hawk that is the pack-in while other versions will be more readily available?

Hasbro: After the feedback we received at ToyFair from the fans, we decided to use Hawk more widely than just the PIT playset. He will be available both in the PIT and single carded.


Thanks to the G.I. Joe team for their answers to our questions!

Posted by charlie on July 17th 2009, 08:18 PM
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