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Welcome to Toy Fair, 2012!
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Mushabellies
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I was approached by an eager sales rep, just as I finished my rounds at Madame Alexander, and asked excitedly
"Do you want to see something cool?!"
Well, of course I said 'yes' and I was whisked away to the top secret, cacaphonous, delightful Mushabellies
booth, where I saw the best Augmented Reality product of the entire show. The Mushabellies line has been around
for several years, and has become a popular line with younger kids. Now, Jay@Play, along with
Gravity Jack is upping the stakes
with a new tech twist to the established brand.
Using an iPad, iPhone or Android, you can play
3D games with their 2D trigger cards, and there is an entire line of collectable plush that goes along
with it! Look at the few images below, and you can see how targets and catapults pop right out of the playing-card
triggers that lay flat on the table. I expect great things from this company, and will be in touch with
them to learn more - so that I may pass it along to all of you!
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Product Images:
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